CAPOEIRA
PROJECT OVERVIEW
Defining the goal
Capoeira Partners wanted a digital presence that felt as imaginative and energetic as their work, while still fitting within the expectations of a conservative financial consulting space.
The goal was to design an experience that builds trust, tells their story clearly, and shows them as imaginative, inspiring, and authentic leaders, without losing credibility with more traditional audiences.
TEAM
Project Manager | TJ
Lead Designer | Andy
Lead Developer | Darrell Corriveau
MY ROLE
Webflow developer
CMS implementation
Design collaboration
Asset optimization
TOOLS
Webflow
Figma
CMS Collections
Lottie animations
THE CHALLENGE
How can Capoeira Partners stand out in conservative financial consulting while staying true to their voice?
Their previous site didn’t reflect the personality of the brand. It was missing the interactive elements, storytelling, and visual details needed to feel bespoke and engaging. The challenge was to bring in more creativity and motion without losing clarity or professionalism.
THE PROCESS
01
Design driven development
Worked closely with the design team to turn visual concepts and interactive prototypes into real interactions in Webflow, always prioritizing clarity and ease of use.
02
CMS implementation
Set up Webflow CMS Collections for the Jam Sessions archive so the team could add, organize, and filter speakers, moderators, and events without touching the layout.
03
Motion and interaction
Used motion carefully through changing photo containers, subtle parallax, and scroll-based animations to bring energy to the experience without making it feel overwhelming or distracting.
THE OUTCOMES
30+
Custom animations and interactive elements implemented
20+
CMS collection items for dynamic content management
15+
Optimized assets including Lottie animations and graphics
KEY FEATURES
Visual Identity
Sophisticated double exposure treatment for team portraits with motion principles that communicate Capoeira's imaginative and spirited personality while maintaining authenticity.
Jam Sessions Archive
Dynamic CMS-powered page featuring filterable sections for speakers, moderators, and past events, ensuring project history is preserved and easily accessible.
Component-Based Design
Reusable patterns and classes across the website creating a cohesive and clean layout, enabling efficient updates and consistent user experience.
KEY TAKEAWAYS
This project showed how strong collaboration and reusable patterns can make a site easier to maintain and evolve.
Working side by side with designers to bring concepts into Webflow highlighted how much smoother a project runs when design and development stay closely aligned. Setting up CMS Collections gave the team a flexible way to grow their content over time without heavy technical support.
Positive feedback from Capoeira’s founder reinforced the idea that even conservative industries have room for imaginative, well crafted digital experiences. Future updates will continue to build out the Jam Sessions archive with richer filtering and more historical context.
